White-label voice AI: reselling under your own brand
You build the agents. The client wants to log in somewhere with your logo on it, get emails from your name, and never see anyone else's brand. That is white label. This guide covers what it actually changes, how clients get in, how to price minutes without losing money, and what to promise clients, which is less than you might think.
What white label changes, and what it does not
On the surface it is branding: your logo, your colours, your product name, emails sent under your name, and your own domain, with the HTTPS certificate handled automatically. A client who opens the address you give them sees your product.
Underneath, it is separation. Each client is invited by email, chooses a password on your branded page, and sees only their own workspace: their agents, their calls, their numbers. They do not see your other clients or your account settings. You keep the view across all of them.
What it does not change is the engine, the models, the hosting or the rules. The calls still run on the same servers in the EU, with the same engines and the same safety nets. Your clients get what your account gets, under your name.
How a client gets in
The path is short on purpose. You create a workspace for the client, build an agent in it, attach the client's number, and send an invitation. The client follows the link, chooses a password on your branded page, and is in. Their agent, their calls, their transcripts, nothing else.
Roles decide what they can touch. A client who should only listen to calls and read summaries gets the viewer role. A client who wants to edit the agent's instructions gets a role that allows it, and the audit log tells you who changed what if a change breaks something. Start narrow and widen when they ask; it is easier than the other way round.
Pricing minutes to clients
White label is included in the Authority and Empire packages. Authority is €299 a month with 1,000 minutes, and extra minutes cost €0.15. Empire is €899 a month with 3,500 minutes, at €0.11 per extra minute. There are no seats and no per-agent or per-client fees, so minutes are the whole cost on our side. The full table, in several currencies, is on the pricing page.
Do the sums before you quote anyone. Included minutes renew each month and do not roll over, so an agency using 600 of 1,000 minutes is paying for the 1,000. Divide the package price by the minutes you actually expect to use to get your real cost per minute, and remember that extra minutes cost less than included ones only once you are past the bucket. Bought minute packs stay until used, which helps with seasonal clients.
Then pick one of two models. Pass minutes through at a marked-up rate: fair and easy to explain, but your income moves with the client's call volume. Or charge a flat monthly fee per client with a generous minute allowance: simpler for the client and steadier for you. Either way, the minutes shown on each call in the dashboard are the numbers your invoices come from. Our post on what an AI receptionist costs gives you the client's side of the arithmetic.
What to promise, and what not to
Promise what you can show. A live test in the browser, a real call to the client's number, a transcript and summary the next morning. Play the client the greeting so they hear the AI disclosure for themselves.
Do not promise uptime percentages, certifications, or that the client will be "compliant". Say where the data lives (the EU), that recording can wait for the caller's consent, that transcripts and recordings expire on a schedule the client sets, and that a call can be deleted on request. Then send the client to their own adviser for the legal part, as you would for anything else that touches their customers' data. Our GDPR checklist and the post on telling callers they talk to an AI are written to be shared with clients.
A checklist for the first client
- Set your brand: logo, colours, product name, and the sender name for emails.
- Connect your domain and wait for the certificate.
- Create the client's workspace and set recording and retention to match what you agreed.
- Build the agent and put the client's facts into the knowledge base.
- Attach one number for this client only.
- Test in the browser, then on a real phone, then from the client's own phone.
- Invite the client as a viewer first, and widen the role when they ask.
- Agree the monthly minute allowance in writing and show them where to see minutes used.
Where NordTell fits
NordTell's white label, in the Authority and Empire packages, puts your logo, colours, product name, emails and domain on the product, with an automatic HTTPS certificate. Clients are invited by email, choose a password on your branding and see only their own workspace. Pricing is minutes only, with no seats or per-client fees.